Pada acara peluncuran Blackberry 10, CEO dari RIM (Research in Motion), Thorsten Heins, mengumumkan bahwa Research in Motion kini berganti nama menjadi BlackBerry.
“We have reinvented the company, and we want to represent this in our brand,” Thorsten Heins, CEO of RIM said. “One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry.” Thorsten Heins
Selengkapnya tentang pergantian nama tersebut, simak video yang diunggah pihak BlackBerry berikut ini.
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